# identity.md

## Organization Overview
- **Company Name:** POTTER BROTHERS
- **Mission:** To provide customers with the best deals on the latest Ski & Snowboard Gear and Patio Furniture, building on a legacy of trust and family ownership since 1945.
- **Company Structure and Legal Entity:** Family Owned & Operated.
- **Founded Date and Location:** Founded in 1945 in uptown Kingston, New York.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jack Potter (Founder) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
    - Bud Potter (Founder) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
    - John Potter (Second-generation cousin) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
    - Dan Potter (Second-generation cousin) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
    - Jake Potter (Third-generation cousin) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
    - Kyle Potter (Third-generation cousin) - [https://potterbrothers.com/pages/about-us](https://potterbrothers.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on a foundation of trust and family ownership, committed to serving customers with quality products and excellent deals.

## Operations & Structure
- **Business Model and Operational Approach:** Retail sales of ski and snowboard equipment, as well as patio furniture, focusing on offering competitive deals.
- **Location(s) and Geographic Presence:** Began in uptown Kingston, New York. Current specific locations beyond the initial founding are not detailed.
- **Key Partnerships and Affiliations:** Details forthcoming.